Should You Launch on Android First?

The app industry dynamic is rapidly changing. A fact that start-ups or businesses looking to launch their first app in 2013 cannot ignore. Android now accounts for a huge 75% of the worldwide smartphone market, with over 750 million device activations, 800,000 apps and 25 billion app downloads to date. Despite this, iOS is still the platform of choice for the majority of developers and start-ups. But is this all about to change?

This document serves as an initial discussion piece as to why an Android-first launch strategy may drive the best results and recognition for new apps in 2013.

Stand Out from Competitors
As a start-up business in the highly saturated app industry, differentiation from potential competitors is key. Launching on Android first could help this. The majority of businesses and brands launch on iOS first, and then either wait until they have gathered critical user mass before then launching on Android or do not broach the Android market at all. This creates a first-mover opportunity for any startups looking to capitalise on the huge number of Android users left waiting for major iOS apps to become available to them.

Decrease Time to Market
A very simple and compelling reason to launch on Android first is get in front of users quicker and avoid Apple’s lengthy and stringent app approval process. Apple famously asserts a large number of restrictions on developers, with all apps subject to a review by Apple staff upon submission and the chance of rejection if they do not pass certain, sometimes harsh, technological and content guidelines. Last year, Apple CEO Tim Cook himself stated in a letter to US Congressmen that “Apple receives over 26,000 applications for review each week and around 30% are rejected for failure to comply with all of the developer guidelines.”

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