Apppli Speaks at FT Innovate Event

We are thrilled to have spoken and exhibited at the Financial Times Innovate Event last week. Our MD, Joo Teoh, stole the show on Thursday morning by leading a thought-provoking presentation on the customer of the future.

Millenials are fundamentally different from previous generations. At least that’s what the mainstream media seems to suggest. We weren’t convinced. And with millenials likely to make up 75% of the workforce by 2025, brands need to find out how to engage this audience now.

We conducted our own research to compare how Gen X-ers differ from Millennials in how they value things like money, family, jobs, happiness, innovation and privacy. Contrary to expectation, our research revealed that the customer of the future is likely to have very similar values to the customer of the past and of the present.

Check out the full video of our insights on this here:



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