Go To Market
Goal Funnel Setup
Understanding early on which metrics to use to track your growth is essential for any business. We help you identify which goals are important for your business, what it is that you should expect your customer to do and what a ‘successful conversion’ should look like.
Our pilot marketing campaigns determine product-market fit and validate hypotheses about customer adoption and use. We draw full customer profiles based on quantitative and qualitative analyses to reach informed decisions about your positioning.
Our processes enable you to quickly respond to feedback and change your business direction if necessary. We carefully analyse customer reviews and data and provide the insights you need to repurpose your product if market responses are suboptimal.