Mobile will be at the core of an increasing number of human interactions in 2015. From wearables to nearables to the internet of things, the growth in connectivity and the emergence of new ecosystems will create a plethora of new opportunities for marketers.
“In the B2B space, marketers need to remember that people expect the same quality of experience in their professional interactions as they enjoy in their private interactions. Predicting what people want before they’ve registered their first tap; connecting intention to action to satisfaction seamlessly; and creating more profound, emotive interactions between people, will be the hallmarks of best in class mobile experiences in 2015.
Check out our CEO’s opinion alongside other industry professionals in the full article here: http://b2bmarketing.net/knowledgebank/demand-generation/features/b2b-marketing-predictions-2015