our senior strategists, product developers and brand consultants work closely with founders to define their concept and identify the market opportunity.
At the start of the project, our senior strategists, product developers and marketers hold a workshop with the founder to hear the founder’s vision first hand and formulate the fundamental propositions that will be tested in the research phase.
We blend indepth interviews with focus groups to obtain profound qualitative insights from key segments while gaining a practical overview of the competitive landscape. The findings are presented in a debrief meeting and a formal report.
Our experience helps clients to quantify the cost of building their business. Our lean approach keeps clients’ costs low for the product launch and we can provide cost projections and monetisation strategies for the entirety of the project.