Chartered Institute of MarketingConsulting & Development

folder not found

Background

The Chartered Institute of Marketing (CIM) is a professional marketing body based in UK with over 50,000 members worldwide. Their official publication, The Marketer, is the UK's leading marketing magazine. The CIM commissioned Apppli to develop a social media analysis app that would be an invaluable tool for The Marketer's subscribers.

Solution

Collaborating with the CIM, we developed an innovative iPhone app that allows marketers to monitor and benchmark their social media impact. We devised an intelligent algorithm that analyses the key aspects of social media such as influence, engagement and reach. The final app had a cutting edge interface that effectively reflected the CIM's professionalism.

Expertise

  • Business Analysis
  • User Experience & Graphic Design
  • Social Network API Integration
  • PHP & CRON Jobs
  • Objective C and XCode for iPhone
  • Algorithm Design