The Third Line iPhone App Development

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The Third Line is the leading contemporary art gallery in the Middle East. The gallery focuses on promoting contemporary Middle Eastern art and artists locally, regionally and internationally. They approached Apppli to build them an iPhone app that would give their brand worldwide exposure, increase footfall in the gallery and establish them as innovators within Dubai’s art space.


As a first mover amongst art galleries in the GCC, The Third Line app needed a clear app strategy. Focusing on a simple user interface, we designed a rich feature-set that would appeal to new clients and integrated event notifications and the gallery's social media feed to engage existing clients. The resulting app successfully increased footfall to the Gallery and traffic to their website.


  • Business Analysis
  • System Architecture and Design
  • Linux & Apache
  • MySQL, PHP & XML
  • Web Services
  • Objective C and XCode for iPhone app
  • App Marketing & PR