Recent Press

From responsive email design, to mobile payments, to joining up the customer journey, to weighing up the usefulness of apps, mobile is an endlessly fascinating and complex area for all marketers.

 

There is a gap between what marketers think about customer experience and their organisation’s ability to deliver it. This gap can, however, be significantly narrowed by employing the right kind of marketing tools.
The Financial Times interviewed our Marketing Strategist Diana Marian about her views on mobile personalisation tools and their importance to customer engagement.

The rapid proliferation of sensory tech raises new questions about the ultimate kind of Big Data: emotional data. Hopes and excitement run high as to what that means for the quantified self movement, but a lot of questions still remain about the sort of data wearables actually collect, what that data means and how willing we are to share it.
Our Marketing Strategist, Diana Marian talks to Tech Radar to dispel some of the misunderstandings about what emotional data is about and how we can expect to see it evolve in the future.

Smartphones are beginning to collect and use emotional data on a grand scale. That may not be a bad thing, as long as we humans stay in charge of the process. Our Marketing Strategist Diana Marian talks to South China Morning Post about her views on the future of emotional data and emotional data measurement.

The Italian Repubblica discusses our most recent survey about the decline of user engagement and usage of big brand apps.

The Swedish Internet World discusses our most recent survey about the decline of user engagement and usage of big brand apps.

As new additions to our arsenal of tech gadgets, the debate around wearable tech has to date focused almost exclusively around the nuts and bolts. The unspoken assumption is that their features are the main driver of our decision to purchase and wear one of these devices. Our CTO Dean Adkins talks to Wearable Tech about his views on wearables and what is likely to lead to their long term success.

End-users on both sides of the Atlantic fully agree that security is key. Dean Adkins, CTO at Ampersand Mobile, speaks to CBR on how consumers can secure their smart homes.

In this commoditized and price-driven market, unique mobile experiences can help hotels build meaningful relationships to engender loyalty and repeat custom. Here, Joo Teoh, Managing Director for Ampersand Mobile, explains how.

King’s College Hospital (KCH) has worked with us to develop a healthcare app for rheumatology patients as part of a wider strategy to potentially expand the number of services offered through mobile devices, including potential focuses on appointment booking and patient feedback.

The Apple Watch could represent a whole new frontier for digital marketers, similar to the way that the iPhone opened up the mobile channel. However, with the watch’s launch rapidly approaching, there is still a lack of certainty about how exactly the device will work, and what it will be capable of.

As the use of mobile devices continues to increase at a dramatic rate, a well-defined mobile marketing strategy in 2015 is essential for any business. Business Sense speaks to mobile experts for their tips on making the most of mobile.

Recent research reveals that almost two out of three UK consumers think mobile apps have reached saturation point and something new is needed. Here are our findings.

Prescription-only wearables have the potential to be not merely life-changing, but life-critical to those who need them. Such devices are already known to be especially effective at monitoring chronic conditions such as asthma, diabetes or epilepsy in ‘real time’, sending notifications and alerts every time the wearer enters a ‘danger zone’.

Will embracing mobile innovation stop the legal profession from degenerating into a corner shop for quick divorces, cheap wills and easy payouts, asks our MD Joo Teoh.

Forget about generic marketing campaigns, boring ‘batch and blast’ emails, standardised DMs and expensive tradeshows. Instead the time has come to focus on ‘hyper-personalisation’. This approach looks at making marketing relevant to the individual, rather than the masses. There are differences when it comes to definitions though. Here are our views.

As new additions to our arsenal of tech gadgets, the debate around wearable tech has to date focused almost exclusively around the nuts and bolts. The unspoken assumption is that their features are the main driver of our decision to purchase and wear one of these devices. Our CTO Dean Adkins talks to Wearable Tech about his views on wearables and what is likely to lead to their long term success.

Uber. Airbnb. Facebook. Unless you’ve been living in a cave for the past year, you’ll know about the sharing economy and how it’s disrupting business models. The big names in tech no longer own the content, services or products that their multi-billion pound businesses revolve round. Our Content Strategist Rebecca Martin writes about how mobile and this ‘digital layer’ has transformed the role of marketers and what it is that they can do to prepare for increasing disruption over 2015 and beyond.