User Experience Design
UX starts in your consumer’s imagination. Immersive mobile experiences start way before your users pick up their phone or search for your brand. They start with an idea. A need to do something. The challenge of UX is to provide a seamless journey from this very first thought to the end satisfaction. It is a complex, multi-faceted process covering audience, market, best practice and a bit of artistic license. But get this right and everything else will follow. UX differentiates an average brand from an unforgettable one.
Wireframing provides the fundamental underpinning of a user’s journey. By mapping out in detail the functionalities on each screen and the workflows between them, Apppli helps clients to build a picture of how their product will work once developed.
Building on the user experience defined during wireframing, our designers work closely with clients and stakeholders to produce a number of concepts which can be developed into the screens that are ultimately hyperlinked and hosted to create a production ready prototype.
We anticipate how user’s will interact with the product, ensuring all interactions are seamless and intuitive. Testing the prototype with focus groups enables us to iterate and polish the user experience to perfection.